THE ASK

A pearl of a brand with a story worth sharing, Maris Pearl turned to us to bring their vision to life beyond Hawai‘i. We crafted campaigns across Meta and Google that blended beauty with performance, turning admiration into action and helping them scale with purpose.

THE SOLUTION
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Paid Social
We launched a full funnel strategy using Externals, Internals, and ADV Plus campaigns that gained traction quickly. Performance remained strong as the brand nearly tripled its spend within a year, showing how the right structure can drive real growth.

Paid Search
To reach new audiences, we ran a Performance Max campaign that excluded branded terms and focused purely on prospecting. Google Shopping was also introduced to feature their Pearl Powder directly in search results, which ultimately led to a sellout.

THE RESULTS

+1,092.66% Increase in META Sales, YOY

+310% Increase in Revenue, YOY

$361,742.58 Total Revenue From Ads (2024)