THE ASK

Ruby Mint makes oversized, premium towels that can handle it all. Sun, salt, chlorine? No problem. When they came to us, they were ready to turn up the heat on sales before summer hit. They wanted to get serious about digital ads and build a real presence on Google and Meta.

THE SOLUTION

First step? Dig into the data. We mapped out who their customers really were, then built campaigns in Meta and Google that spoke their language. Eye-catching creative and smart targeting did the rest. With little brand presence to start, Ruby Mint came to us looking to build awareness, drive traffic, and grow sales ahead of summer.

THE RESULTS

23% Increase in Online Store Conversion Rate, Month 1

91% Increase in Add to Carts, Month 1

441,767 Total Impressions From Ads, Q2