THE ASK
As a brand new company with no historical data in their Meta ad account, °bootcap® came to us with a clear objective. Drive sales quickly during the short winter season while maintaining a profitable return on ad spend. With limited time and a new-to-market product, the challenge was to generate momentum fast and hit their ROAS targets from the start.
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THE SOLUTION
Paid Social
With no existing data in the Meta account, our team built the paid social strategy from the ground up. The client gave us full flexibility on budget as long as we stayed profitable, and we delivered. We focused heavily on audience testing and scaled spend quickly throughout the winter season. Performance was strong enough to sell the product out at one point.
Paid Search
We ran Shopping and Performance Max campaigns to back up Meta and guide high intent traffic through the funnel. Paid search and paid social worked hand in hand, with search helping capture people already looking for winter gear and turn them into purchasers. We focused on strong winter sports keywords to get °bootcap® in front of the right audience at the right time.
THE RESULTS
6.41X Total ROAS (Oct 2024 - Feb 2025)
$654,132.40 total Ad Revenue (Oct 2024 - Feb 2025)
$13.58 Cost per acquisition (Oct 2024 - Feb 2025)
